Not sure what we'll do for the coming production of The Vagina Monologs

It's a stroke of genius, as they said when Albert Einstein took the gold medal in the Men's 100-m Freestyle event. Sell novelty Ice-cream cones from the Riddled Amateur Dramatic Society refreshment stall, that have been tailored to match the particulars of the production!

Right: Equus

Left: Revival of Ionescu's Rhinoceros

Initial sales of the customised cones were not promising. In retrospect it may have been a mistake to introduce the new policy during the run of Foreskin's Lament.

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"What the Refreshment concession really needs to promote ice-cones," I announced, "is an advertising campaign involving a jolly anthropomorphic cartoon character."

"No thanks," they said. "We can't afford advertising."

"That's what the Dream Machine is for," Another Kiwi vouchsafed.