Tuesday, October 16, 2012

First they came for the cigarette packets, and I said nothing for I am not a filthy nicotine addict

The international drug combines tobacco-peddlers have taken out full-page ads in NZ papers to lobby against 'plain-pack' regulations that would stop them using their cigarette packets as advertising billboards. It is a rather conceptual campaign.

The argument is not entirely clear. Perhaps the idea is that non-smokers should rally to the cause for this is but the first step on the path to a Repo Man dystopia of generic branding and decomposing aliens in the boots of 1964 Chevy Malibus, and alcohol will be next.

As any beer drinker will tell you, they are only drawn to drink one brew rather than another by the visual imagery on the label rather than by the feckin' alcohol content flavour...

Not to mention the label's typography! Drei Fonteinen Oude Geuze just wouldn't taste the same without Papyrus.

The alternative warning is that plain-pack regulations will turn NZ into a stylised, schematised Patrick Caulfield painting.

8 comments:

Another Kiwi said...

I loved the ad that asked whether or not we should have Australian laws in NZ. Because, you know, we hate them and they have the plain packs law there. I was outraged that Aussie is taking over our bewdifull country.

Big Bad Bald Bastard said...

Perhaps the idea is that non-smokers should rally to the cause for this is but the first step on the path to a Repo Man dystopia of generic branding and decomposing aliens in the boots of 1964 Chevy Malibus, and alcohol will be next.

Pedantic bastard notes that the generic brands came out before Repo Man (a college chum from California gave the bastard a generic "BEER" can, but this was after the movie came out). The one innovation was the generic "FOOD" can featured in the movie.

Also, I am thinking of a plate of shrimp.

ifthethunderdontgetya™³²®© said...

I remember drinking generic beer in collage.

Gennessee was better. Piel's was just as cheap (and slightly better).
~

zencomix said...

I remember when No Name Brands came out.

Also, I too am thinking of a Plate of shrimp

zombie rotten mcdonald said...

a Repo Man dystopia of generic branding and decomposing aliens in the boots of 1964 Chevy Malibus

sounds good to me.

M. Bouffant said...

Extra-pedantry: It should be noted that the white w/ blue stripe & lettering generic brand featured in Repo Man was the Ralphs ("Where no prices are lower than Ralphs prices") no-name brand, not just any no name brand. And other than the "Food" one, they weren't kidding.

Substance McGravitas said...

I was thrilled to see generic vodka at a Boots Drugstore.

Smut Clyde said...

Present for BBBB!