The eventual total cost of the commercial was $250,000 — an unheard of price in 1971 for an advertisement. The finished product, first aired in July 1971, featured a multicultural group of young people lip syncing the song on a hill outside Rome, Italy. The global unity of the singers is emphasized by showing that the bottles of Coke they are holding are labelled in a variety of languages.The theme of multiculturalism recurred in nostalgic revivals of the campaign in 2006, 2007 and 2010.
"Buy the World a Coke" was produced by Billy Davis and portrayed a positive message of hope and love sung by a multicultural collection of teenagers on the top of a hill.So American conservatives have been putting up with this provocation for four decades but at last their patience is AT AN END. Our observers* of the human centipede of the rightwing bloggosphere inform us that the CCCorp, by recognising the existence of non-white, non-English speaking
Executives at Coca Cola thought it was a good idea to run a 60 second Super Bowl ad featuring children singing "America the Beautiful" – a deeply Christian patriotic anthem whose theme is unity – in several foreign languages. The ad also prominently features a gay couple....When the company used such an iconic song... to push multiculturalism down our throats, it's no wonder conservatives were outraged.
* More precisely, Yestreblansky, to whom we would reply directly except the Disqust commenting system no longer accepts a Google account as a way of logging in.