Unlike most vodkas, which are made from grain, CÎROC™ Ultra-Premium Vodka is gluten-free and distilled from fine French grapes; a process inspired by over a century of wine-making expertise and craftsmanship. It is the fine French grapes and the fifth distillation at the historic Distillerie de Chevanceaux in the South of France that give CÎROC™ Ultra-Premium Vodka a distinctive flavor with an exceptionally fresh, citrus taste.So it is brandy that is re-distilled and filtered to remove any lingering flavours of brandy, presumably because 'vodka' is a simpler signifier of opulence and prestige to fob off on clueless moneyed numpties [or in the words of the Whackyweedia, "the brand's intended urban clientele"]. Then reflavoured as Peach or Coconut or Salted Pineapple or Green Apple to make it even classier, and sipped through a straw rolled up from a $100 bill.
It sounds classy and yooge and awesome. The main surprise is to find it in the merchandising portfolio of Diddy Puff Daddy rather than Donald Trump.