So what is this Macbeth Effect? Moral contamination / threats to purity evoke a desire to wash one's hands? O RLY?
Several studies demonstrate that physical cleansing is actually efficacious to cope with threatened morality, thus demonstrating that physical and moral purity are psychologically interwoven. This so-called Macbeth effect has been explained, for example, by the conceptual metaphor theory that suggests an embodiment of the moral purity metaphor.I think this should be called a Pilate Study.
[H/t Rolf Degen]
2 comments:
Pilate's a good exercise in punmanship.
Excellent music choice, I must say. Bravo.
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