Ah hah! That's your first mistake! Note this admission from Our Glorious Leader Mr. John Key
Prime Minister John Key has likened New Zealand's "100% Pure" brand to a marketing campaign by hamburger giant McDonald's - and says no-one expects it to be 100 per cent true.This is the "100% Pure" slogan that the Government slips into every environment statement it ever makes and in general statements whenever it can.
"It's like saying ‘McDonald's, I'm loving it' - I'm not sure every moment that someone's eating McDonald's they're loving it . . . it's the same thing with 100% Pure. It's got to be taken with a bit of a pinch of salt."
Now, of course you all know that teh New Zild slogan is "100% Pure" and this relates not to the contents of our spotless minds but rather to the content of our streams and air and land and such, i.e. Blooming Nature.
The Jo Key pronouncement is in answer to a naughty academic, not unknown to this reporter, who has said that our 'Clean Green' image may be getting a bit on the nose.
Now, this being the best Democracy that Warner Brothers could buy, some persons do not agree with Doctor Joy. But I think we should perhaps make a point of difference between reasoned opposition and late night-mails with no factual basis .
Mr Unsworth's email - which was sent at 12:15am under the subject line 'Ego trip' - was posted by Green Party co-leader Russel Norman on his Facebook page today."Comfy University lounges" fascinates and appeals to me and I have tried to subscribe to Unsworth's newsletter but there appears to be no recognisable address.
In the emails, Mr Unsworth said although he was an academic, Dr Joy had "let his ego run riot worldwide" while risking jobs and incomes from decreased tourism.
"You guys are the Foot and Mouth Disease of the tourism industry. Most ordinary people in NZ would happily have you lot locked up," he wrote.
"You may not care given your tenure in a nice comfy University lounge, but to others this affects income and jobs.
Of course, FARAMZ BE OUTRAGED!! and show it with humour that an elephant would be embarrassed to call elephantine :
Mark Unsworth gets our nomination for quotes of the week. Something to make Manawatu farmers smileIf any of it were anything more than arguments about a marketing campaign it might be of some importance but it's just the environment.
* A veterinary science reference.